Digital Marketing / Advertising / Online Marketing are probably the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is one. That is what Online marketing may be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing with the exception social media marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It may be a way to get higher rankings associated with search results along the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it aids you stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them with regards to their visit to the cost.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771